Pernod Ricard, créateurs de convivialité

How it works

The scores are calculated according to a pre-determined formula. Each commitment is broken down into a set of practical actions to be carried out at a national level by a Pernod Ricard affiliate. So as the actions are gradually completed, the KPI figures — expressed as percentages — will steadily rise. To ensure that genuine progress is being made, the validity of each completed action is checked, first by regional management and then again at Headquarters' level.

Our global progression
in the 5 industry commitments

Reducing
underage drinking
Strengthening
marketing codes
Consumer information
and responsible
product innovation
Reducing
drinking and driving
Enlisting the support
of retailers
Reducing underage drinking : 100%
Strengthening marketing codes : 100%
Consumer information and responsible product innovation : 100%
Reducing drinking and driving : 100%
Enlisting the support of retailers : 100%
Local context
The legal drinking age for alcohol was established early in the 20th century and reconfirmed in the law of Alcohol in 1989. Underage and bringe drinking was a major concern earlier, but the recent trend (last decade) show that consumption among youth has
Local context
Norway is a dark market and advertising alcohol is illegal (since 1975) and re-confirmed in the law of alcohol of 1989. New regulations from the ministry of Health responsible to uphold this ban on advertising confirms that the ban also included all digit
Local context
Consumer information is widely available in the market with information and ad campaigns run by the ministry of Health targeting minors, the on-trade, pregnant women etc. All Pernod Ricard products sold in the market have the pregnant lady symbol on the b
Local context
In 1936 the Norwegian government introduced a maximum BAC for operating vehicles of 0,5 as the first country in the world. In 2001 it was reduced to 0,2. From 1981 random testing of drivers have been actively done by the road police. As a result of these
Local context
A good cooperation has been established with the CSR division of the off-trade monopoly and all Pernod Ricard producers, internal and agency wineries have passed the monopoly code of conduct in the last 3 years and several meetings have been held to ensur

 

Find out how progress is calculated (pdf 310 Ko).

A selection of our initiatives are illustrated in the initiatives section of this website.

Global Score

Reducing underage drinking : 20%
Strengthening marketing codes : 20%
Consumer information and responsible product innovation : 20%
Reducing drinking and driving : 20%
Enlisting the support of retailers : 20%
ColorPencentageCommitment
yellow20%Reducing underage drinking
red20%Strengthening marketing codes
green20%Consumer information and responsible product innovation
blue20%Reducing drinking and driving
pink20%Enlisting the support of retailers
Grey0%To be accomplished
Each commitment has an equal weight of 20%

Compare our 5 commitments
all around the world

Total score
EuropeNorway
Reducing underage drinking : 17.68%Strengthening marketing codes : 16.76%Consumer information and responsible product innovation : 17.56%Reducing drinking and driving : 17.97%Enlisting the support of retailers : 16.88%
Reducing underage drinking : 20%Strengthening marketing codes : 20%Consumer information and responsible product innovation : 20%Reducing drinking and driving : 20%Enlisting the support of retailers : 20%
Total score
Europe
Reducing underage drinking : 17.68%Strengthening marketing codes : 16.76%Consumer information and responsible product innovation : 17.56%Reducing drinking and driving : 17.97%Enlisting the support of retailers : 16.88%
Reducing underage drinking : 20%Strengthening marketing codes : 20%Consumer information and responsible product innovation : 20%Reducing drinking and driving : 20%Enlisting the support of retailers : 20%