Pernod Ricard, créateurs de convivialité

How it works

The scores are calculated according to a pre-determined formula. Each commitment is broken down into a set of practical actions to be carried out at a national level by a Pernod Ricard affiliate. So as the actions are gradually completed, the KPI figures — expressed as percentages — will steadily rise. To ensure that genuine progress is being made, the validity of each completed action is checked, first by regional management and then again at Headquarters' level.

Our global progression
in the 5 industry commitments

Reducing
underage drinking
Strengthening
marketing codes
Consumer information
and responsible
product innovation
Reducing
drinking and driving
Enlisting the support
of retailers
Reducing underage drinking : 55%
Strengthening marketing codes : 87.5%
Consumer information and responsible product innovation : 70%
Reducing drinking and driving : 100%
Enlisting the support of retailers : 100%
Local context
Underage drinking is one of the key drivers to restrictive alcohol regulation in the country. Despite complete legal framework in place, enforcement is deficient. 80% of minors indicated that it is "easy" to access alcohol (Ministry of Health, 2009).
Local context
Local complete self-regulation code is in place with all major competitors are a part of; the code is observed and no breaches have been reported recently. Further development of enforcement mechanisms in progress.
Local context
Colombian legislation mandates the inclusion of a responsible drinking message as part of mandatory labeling requirements. Additional consumer information is being included by alcohol importers in back labels since 2014.
Local context
Along underage drinking, drink-driving it is a key driver for restrictive alcohol regulation in Colombia. Colombia reduced its BAC limit to 0,02 and established fines up to US$15.000. Enforcement is deficient and limited to main cities.
Local context
Major retailers/on-trade have recently joined responsible retailing initiatives focused in underage drinking. Despite this efforts, still organized strategies are needed.

 

Find out how progress is calculated (pdf 310 Ko).

A selection of our initiatives are illustrated in the initiatives section of this website.

Global Score

Reducing underage drinking : 11%
Strengthening marketing codes : 17.5%
Consumer information and responsible product innovation : 14%
Reducing drinking and driving : 20%
Enlisting the support of retailers : 20%
ColorPencentageCommitment
yellow11%Reducing underage drinking
red18%Strengthening marketing codes
green14%Consumer information and responsible product innovation
blue20%Reducing drinking and driving
pink20%Enlisting the support of retailers
Grey18%To be accomplished
Each commitment has an equal weight of 20%

Compare our 5 commitments
all around the world

Total score
AmericaColombia
Reducing underage drinking : 17.09%Strengthening marketing codes : 17.95%Consumer information and responsible product innovation : 17.41%Reducing drinking and driving : 20%Enlisting the support of retailers : 18.5%
Reducing underage drinking : 11%Strengthening marketing codes : 17.5%Consumer information and responsible product innovation : 14%Reducing drinking and driving : 20%Enlisting the support of retailers : 20%
Total score
America
Reducing underage drinking : 17.09%Strengthening marketing codes : 17.95%Consumer information and responsible product innovation : 17.41%Reducing drinking and driving : 20%Enlisting the support of retailers : 18.5%
Reducing underage drinking : 11%Strengthening marketing codes : 17.5%Consumer information and responsible product innovation : 14%Reducing drinking and driving : 20%Enlisting the support of retailers : 20%