The scores are calculated according to a pre-determined formula. Each commitment is broken down into a set of practical actions to be carried out at a national level by a Pernod Ricard affiliate. So as the actions are gradually completed, the KPI figures — expressed as percentages — will steadily rise. To ensure that genuine progress is being made, the validity of each completed action is checked, first by regional management and then again at Headquarters' level.
drinking and driving
|Enlisting the support|
Reducing underage drinking : 55%
Strengthening marketing codes : 87.5%
Consumer information and responsible product innovation : 70%
Reducing drinking and driving : 100%
Enlisting the support of retailers : 100%
Underage drinking is one of the key drivers to restrictive alcohol regulation in the country. Despite complete legal framework in place, enforcement is deficient. 80% of minors indicated that it is "easy" to access alcohol (Ministry of Health, 2009).
Local complete self-regulation code is in place with all major competitors are a part of; the code is observed and no breaches have been reported recently. Further development of enforcement mechanisms in progress.
Colombian legislation mandates the inclusion of a responsible drinking message as part of mandatory labeling requirements. Additional consumer information is being included by alcohol importers in back labels since 2014.
Along underage drinking, drink-driving it is a key driver for restrictive alcohol regulation in Colombia. Colombia reduced its BAC limit to 0,02 and established fines up to US$15.000. Enforcement is deficient and limited to main cities.
Major retailers/on-trade have recently joined responsible retailing initiatives focused in underage drinking. Despite this efforts, still organized strategies are needed.
|yellow||11%||Reducing underage drinking|
|red||18%||Strengthening marketing codes|
|green||14%||Consumer information and responsible product innovation|
|blue||20%||Reducing drinking and driving|
|pink||20%||Enlisting the support of retailers|
|Grey||18%||To be accomplished|
|Each commitment has an equal weight of 20%|
Reducing underage drinking : 17.09%Strengthening marketing codes : 17.95%Consumer information and responsible product innovation : 17.41%Reducing drinking and driving : 20%Enlisting the support of retailers : 18.5%
Reducing underage drinking : 11%Strengthening marketing codes : 17.5%Consumer information and responsible product innovation : 14%Reducing drinking and driving : 20%Enlisting the support of retailers : 20%