Pernod Ricard, créateurs de convivialité

How it works

The scores are calculated according to a pre-determined formula. Each commitment is broken down into a set of practical actions to be carried out at a national level by a Pernod Ricard affiliate. So as the actions are gradually completed, the KPI figures — expressed as percentages — will steadily rise. To ensure that genuine progress is being made, the validity of each completed action is checked, first by regional management and then again at Headquarters' level.

Our global progression
in the 5 industry commitments

Reducing
underage drinking
Strengthening
marketing codes
Consumer information
and responsible
product innovation
Reducing
drinking and driving
Enlisting the support
of retailers
Reducing underage drinking : 77.5%
Strengthening marketing codes : 100%
Consumer information and responsible product innovation : 100%
Reducing drinking and driving : 85%
Enlisting the support of retailers : 10%
 Local context
No SRO in CUBA, but Havana Club International respects the Pernod Ricard Code for commercial communications including the digital part.
   

 

Find out how progress is calculated (pdf 310 Ko).

A selection of our initiatives are illustrated in the initiatives section of this website.

Global Score

Reducing underage drinking : 15.5%
Strengthening marketing codes : 20%
Consumer information and responsible product innovation : 20%
Reducing drinking and driving : 17%
Enlisting the support of retailers : 2%
ColorPencentageCommitment
yellow16%Reducing underage drinking
red20%Strengthening marketing codes
green20%Consumer information and responsible product innovation
blue17%Reducing drinking and driving
pink2%Enlisting the support of retailers
Grey26%To be accomplished
Each commitment has an equal weight of 20%

Compare our 5 commitments
all around the world

Consumer information and responsible product innovation
AmericaCuba
Consumer information and responsible product innovation : 70.91%
Consumer information and responsible product innovation : 100%
Consumer information
and responsible
product innovation
America
Consumer information and responsible product innovation : 70.91%
Consumer information and responsible product innovation : 100%