Pernod Ricard, créateurs de convivialité

How it works

The scores are calculated according to a pre-determined formula. Each commitment is broken down into a set of practical actions to be carried out at a national level by a Pernod Ricard affiliate. So as the actions are gradually completed, the KPI figures — expressed as percentages — will steadily rise. To ensure that genuine progress is being made, the validity of each completed action is checked, first by regional management and then again at Headquarters' level.

Our global progression
in the 5 industry commitments

Reducing
underage drinking
Strengthening
marketing codes
Consumer information
and responsible
product innovation
Reducing
drinking and driving
Enlisting the support
of retailers
Reducing underage drinking : 25%
Strengthening marketing codes : 50%
Consumer information and responsible product innovation : 40%
Reducing drinking and driving : 30%
Enlisting the support of retailers : 0%

 

Find out how progress is calculated (pdf 310 Ko).

A selection of our initiatives are illustrated in the initiatives section of this website.

Global Score

Reducing underage drinking : 5%
Strengthening marketing codes : 10%
Consumer information and responsible product innovation : 8%
Reducing drinking and driving : 6%
Enlisting the support of retailers : 0%
ColorPencentageCommitment
yellow5%Reducing underage drinking
red10%Strengthening marketing codes
green8%Consumer information and responsible product innovation
blue6%Reducing drinking and driving
pink0%Enlisting the support of retailers
Grey71%To be accomplished
Each commitment has an equal weight of 20%

Responsible drinking social media campaing

We´ve developed a communication campaing for our main fanpages in Uruguay (Havana Club, Jameson and Absolut), we encourage our fans to download wise drinking app, and created a new hashtag #séinteligente (be smart)

Compare our 5 commitments
all around the world

Total score
AmericaUruguay
Reducing underage drinking : 11.18%Strengthening marketing codes : 10.23%Consumer information and responsible product innovation : 9.59%Reducing drinking and driving : 15%Enlisting the support of retailers : 11.36%
Reducing underage drinking : 5%Strengthening marketing codes : 10%Consumer information and responsible product innovation : 8%Reducing drinking and driving : 6%Enlisting the support of retailers : 0%
Total score
America
Reducing underage drinking : 11.18%Strengthening marketing codes : 10.23%Consumer information and responsible product innovation : 9.59%Reducing drinking and driving : 15%Enlisting the support of retailers : 11.36%
Reducing underage drinking : 5%Strengthening marketing codes : 10%Consumer information and responsible product innovation : 8%Reducing drinking and driving : 6%Enlisting the support of retailers : 0%