The scores are calculated according to a pre-determined formula. Each commitment is broken down into a set of practical actions to be carried out at a national level by a Pernod Ricard affiliate. So as the actions are gradually completed, the KPI figures — expressed as percentages — will steadily rise. To ensure that genuine progress is being made, the validity of each completed action is checked, first by regional management and then again at Headquarters' level.
drinking and driving
|Enlisting the support|
Reducing underage drinking : 100%
Strengthening marketing codes : 87.5%
Consumer information and responsible product innovation : 90%
Reducing drinking and driving : 85%
Enlisting the support of retailers : 37.5%
Underage and binge-drinking has historically been a major concern, but during past years it has decreased due to successful education programs and awareness raising campaigns. Today the major concern is the increase and availability of smuggled alcohol.
In Sweden marketing of alcoholic beverages is very restricted by law. The alcohol industry with support of Pernod Ricard has adopted and widely disseminated marketing codes of practice. The industry has also put in place a self-regulatory organization.
Consumer information is widely available through campaigns from Ministry of Health, Systembolaget and/or the industry. All Pernod Ricard products have the pregnant woman symbol and responsible drinking message.
The Blood Alcohol Content limit in Sweden is 0,2. Low limit, road police random testing of drivers, together with awareness raising campaigns of state and industry, including Pernod Ricard, have decreased drunk driving.
LDA is 18 yo which is also the LPA in on-trade. In off-trade LPA is 20 yo. Alcoholic beverages with ABV > 3,5% can only be purchased in state controlled Systembolaget. Both Systembolaget and on-trade work successfully to ensure LPA.
|yellow||20%||Reducing underage drinking|
|red||18%||Strengthening marketing codes|
|green||18%||Consumer information and responsible product innovation|
|blue||17%||Reducing drinking and driving|
|pink||8%||Enlisting the support of retailers|
|Grey||20%||To be accomplished|
|Each commitment has an equal weight of 20%|
Reducing underage drinking : 10.71%Strengthening marketing codes : 9.12%Consumer information and responsible product innovation : 9.91%Reducing drinking and driving : 11.82%Enlisting the support of retailers : 5.1%
Reducing underage drinking : 20%Strengthening marketing codes : 17.5%Consumer information and responsible product innovation : 18%Reducing drinking and driving : 17%Enlisting the support of retailers : 7.5%