Pernod Ricard, créateurs de convivialité

How it works

The scores are calculated according to a pre-determined formula. Each commitment is broken down into a set of practical actions to be carried out at a national level by a Pernod Ricard affiliate. So as the actions are gradually completed, the KPI figures — expressed as percentages — will steadily rise. To ensure that genuine progress is being made, the validity of each completed action is checked, first by regional management and then again at Headquarters' level.

Our global progression
in the 5 industry commitments

Reducing
underage drinking
Strengthening
marketing codes
Consumer information
and responsible
product innovation
Reducing
drinking and driving
Enlisting the support
of retailers
Reducing underage drinking : 30%
Strengthening marketing codes : 50%
Consumer information and responsible product innovation : 85%
Reducing drinking and driving : 100%
Enlisting the support of retailers : 25%
Local context
It is an offence to sell or supply alcohol to young people aged under 18 in New Zealand without parental permission or to market products that appeal to minors
Local context
The Advertising Standards Authority is New Zealand's industry funded self-regulatory body which sets and enforces standards for socially responsible alcohol advertising.
Local context
Producers place information on their products to help ensure that consumers are aware that alcohol should not be consumed during pregnancy. Industry has also committed to voluntary standards for the production of ready to drink products.
Local context
From 1 December 2014 the alcohol limit for drivers aged 20 years was lowered to 50mg per 100 mg of blood (0.05).For drivers under 20, the limit is zero.
Local context
Producers, retailers and industry associations work closely with the Health Promotion Authority and regulatory authorities

 

Find out how progress is calculated (pdf 310 Ko).

A selection of our initiatives are illustrated in the initiatives section of this website.

Global Score

Reducing underage drinking : 6%
Strengthening marketing codes : 10%
Consumer information and responsible product innovation : 17%
Reducing drinking and driving : 20%
Enlisting the support of retailers : 5%
ColorPencentageCommitment
yellow6%Reducing underage drinking
red10%Strengthening marketing codes
green17%Consumer information and responsible product innovation
blue20%Reducing drinking and driving
pink5%Enlisting the support of retailers
Grey42%To be accomplished
Each commitment has an equal weight of 20%

Working Together To Reduce Alcohol Misuse

Pernod Ricard New Zealand is committed to the responsible consumption of alcohol. We have are proud to have worked closely with other signatories of the Global Commitments, retailers and associations and government to develop initiatives to educate and inform Kiwis in order to help reduce the misuse of alcohol in New Zealand

Kevin Mapson, Managing Director

Compare our 5 commitments
all around the world

Total score
PacificNew Zealand
Reducing underage drinking : 11%Strengthening marketing codes : 10%Consumer information and responsible product innovation : 18.5%Reducing drinking and driving : 20%Enlisting the support of retailers : 10%
Reducing underage drinking : 6%Strengthening marketing codes : 10%Consumer information and responsible product innovation : 17%Reducing drinking and driving : 20%Enlisting the support of retailers : 5%
Total score
Pacific
Reducing underage drinking : 11%Strengthening marketing codes : 10%Consumer information and responsible product innovation : 18.5%Reducing drinking and driving : 20%Enlisting the support of retailers : 10%
Reducing underage drinking : 6%Strengthening marketing codes : 10%Consumer information and responsible product innovation : 17%Reducing drinking and driving : 20%Enlisting the support of retailers : 5%