The scores are calculated according to a pre-determined formula. Each commitment is broken down into a set of practical actions to be carried out at a national level by a Pernod Ricard affiliate. So as the actions are gradually completed, the KPI figures — expressed as percentages — will steadily rise. To ensure that genuine progress is being made, the validity of each completed action is checked, first by regional management and then again at Headquarters' level.
drinking and driving
|Enlisting the support|
Reducing underage drinking : 30%
Strengthening marketing codes : 50%
Consumer information and responsible product innovation : 85%
Reducing drinking and driving : 100%
Enlisting the support of retailers : 25%
It is an offence to sell or supply alcohol to young people aged under 18 in New Zealand without parental permission or to market products that appeal to minors
The Advertising Standards Authority is New Zealand's industry funded self-regulatory body which sets and enforces standards for socially responsible alcohol advertising.
Producers place information on their products to help ensure that consumers are aware that alcohol should not be consumed during pregnancy. Industry has also committed to voluntary standards for the production of ready to drink products.
From 1 December 2014 the alcohol limit for drivers aged 20 years was lowered to 50mg per 100 mg of blood (0.05).For drivers under 20, the limit is zero.
Producers, retailers and industry associations work closely with the Health Promotion Authority and regulatory authorities
|yellow||6%||Reducing underage drinking|
|red||10%||Strengthening marketing codes|
|green||17%||Consumer information and responsible product innovation|
|blue||20%||Reducing drinking and driving|
|pink||5%||Enlisting the support of retailers|
|Grey||42%||To be accomplished|
|Each commitment has an equal weight of 20%|
Pernod Ricard New Zealand is committed to the responsible consumption of alcohol. We have are proud to have worked closely with other signatories of the Global Commitments, retailers and associations and government to develop initiatives to educate and inform Kiwis in order to help reduce the misuse of alcohol in New Zealand
Kevin Mapson, Managing Director
Reducing underage drinking : 11%Strengthening marketing codes : 10%Consumer information and responsible product innovation : 18.5%Reducing drinking and driving : 20%Enlisting the support of retailers : 10%
Reducing underage drinking : 6%Strengthening marketing codes : 10%Consumer information and responsible product innovation : 17%Reducing drinking and driving : 20%Enlisting the support of retailers : 5%