Pernod Ricard, créateurs de convivialité

About our initiatives

Pernod Ricard promotes a moderate drinking culture and combats alcohol misuse through education and enforcement campaigns run individually or, whenever possible, in partnership with other members of our industry, non-profit organisations and public authorities.

A selection of our initiatives
around the world

Multinational initiatives


  • Code for Commercial Communications

  • Responsible Marketing Pact

  • Ask, Listen and Learn

  • Responsible Party

  • The Wise Drinking App